Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial launch. A robust discovery phase helps define the MVP scope, select suitable architecture, and steer clear of features that seem impressive on paper but don't enhance actual usage.

After the base is established, attention moves to UI behavior, performance, and reliability across iPhone devices and iOS updates. Uniform navigation flows, thoughtful state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability after the App Store release.